For Arcusin, this edition was an opportunity to show how our strategy fits this direction. Our machon veus lines are designed not only to perform well in the field but also to provide clear insights that help users understand and organize their work better, from productivity records to operational data that supports smarter decisions. Agritechnica also allows us to listen closely to farmers and contractors and keep developing technology that reflects their hands-on experience in the field.
A booth built for interaction: technology you can test yourself in Agritechnica 2025
This year we opted for a more interactive booth concept. Instead of having our sales team spend the whole day repeating machine features found on our website, we focused on something more useful: showing how our patented technology can improve your logistics system and help you scale your business. This is what farmers come to a show like Agritechnica to see.
To bring this idea to life, we integrated 7-inch smart touchscreens developed with our German tech partner IFM Technology. Visitors could test the system as if they were using it in their own tractor and see practical information such as real-time bale count, basic performance data, automation settings and simple work records that give a clear idea of how the machine operates.
We also set up a photobooth where visitors could take a picture with Arcusin virtual backgrounds and personalize it before joining a contest for a three-day getaway in Spain, including a visit to our headquarters and the main attractions in Barcelona. It quickly became a fun stop in the booth and created natural engagement between visitors and our sales team.
The bale handling line-up of our participation at Agritechnica 2025
During the show we presented our main bale handling machines, and after many conversations with farmers and contractors, these were the aspects they valued the most.
The Autostack XP, our most historical bale stacker, made a strong impression because of its size and the way it works in the field. Many visitors mentioned they often see reels of its unloading system on social media and that it still surprises them every time. People appreciated how it can pick up, move and unload large bales in one pass, saving time during the busiest parts of the season.
The Multipack E14, our bale handler, did not stop attracting attention. Visitors wanted to hear real stories from users already working with the machine, and our screens helped them see how it performs in real conditions. They quickly saw why it is such a versatile solution. It works with both 2-tie and 3-tie bales and adapts easily to different crops, balers and field conditions. Many visitors also started to realize the advantage of receiving small bales grouped into a compact bundle, making handling, transport and storage easier for the final customer.
The Forstack, our bale accumulator, was especially interesting for businesses dealing with heavy workloads or tough weather windows. Many visitors agreed that moving from a telescopic handler to a system like the Forstack could make the whole process faster, more efficient and more comfortable for the driver. Seeing how it keeps up with several balers and leaves bales ready in the field helped them picture a simpler and more organized way of working.
Moving Forward Together
Agritechnica 2025 was not only a stage to present our equipment, but also a moment to reconnect with the people we work with throughout the year. One of the highlights was meeting our dealers in person. We normally collaborate with them from a distance, but sitting together allowed us to talk calmly, share how their markets are evolving and listen to the needs they see every day. These conversations, along with feedback from farmers and contractors, reminded us that listening is always the first step before offering any solution.
The show left us with a positive feeling. We saw familiar faces, connected with new potential customers and noticed interest from markets where Arcusin can continue growing. From a commercial point of view it was also interesting, opening new opportunities and reinforcing the confidence many visitors place in our equipment and the way we work.
As we look to the next season, our strategy is clear. We will strengthen long-term relationships in established markets while opening new paths in regions with strong potential such as Latin America and the Middle East. At the same time, we will continue reinforcing our presence in the United States, where having our own branch allows us to support customers more closely and consolidate Arcusin as a leading choice in bale handling. And we continue working steadily on new ideas to expand our product portfolio with solutions designed for real field needs.
