Every two years, Hanover welcomes the entire agricultural sector, and Agritechnica is a must-attend event. In 2025, the focus was on Smart Efficiency, a theme that reflects what today’s farmers expect from modern equipment: solutions that simplify their work, make it safer, and improve productivity in a tangible way. Technology only matters when it integrates naturally into field operations and delivers real value to those who feed the world.
For Arcusin, this edition was an opportunity to show how our strategy aligns with this direction. Our machine lines are designed not only to perform in the field but also to provide clear insights that help users better understand and organize their work—from productivity records to operational data that support smarter decisions. Agritechnica also gives us the chance to listen closely to farmers and contractors and continue developing technology that reflects their hands-on field experience.
A booth built for interaction: technology you can test yourself at Agritechnica 2025
This year, we chose a more interactive booth concept. Instead of having our sales team spend the entire day repeating machine features found on our website, we focused on something more useful: showing how our patented technology can improve your logistics system and help you scale your business. This is what farmers come to a show like Agritechnica to see.
To bring this idea to life, we integrated 7-inch smart touchscreens developed with our German technology partner, IFM Technology. Visitors could test the system as if they were using it in their own tractor and view practical information such as real-time bale count, basic performance data, automation settings, and simple work logs that provide a clear idea of how the machine operates.
We also set up a photobooth where visitors could take a photo with Arcusin virtual backgrounds and personalize it before entering a contest for a three-day getaway in Spain, including a visit to our headquarters and major attractions in Barcelona. It quickly became a fun stop at the booth and created natural engagement between visitors and our sales team.
The bale-handling lineup at our Agritechnica 2025 participation
During the show, we presented our main bale-handling machines, and after many conversations with farmers and contractors, these were the aspects they valued most.
The AutoStack XP, our most iconic bale stacker, made a strong impression due to its size and the way it performs in the field. Many visitors mentioned they often see clips of its unloading system on social media and that it still surprises them every time. They appreciated its ability to pick up, transport, and unload large bales in a single pass, saving valuable time during the busiest parts of the season.
The MultiPack E14, our bale handler, continued to attract attention. Visitors wanted to hear real stories from users already working with the machine, and our screens helped them see its performance in real conditions. They quickly understood why it is such a versatile solution. It works with both 2-tie and 3-tie bales and easily adapts to different crops, balers, and field conditions. Many visitors also recognized the advantage of receiving small bales grouped into a compact bundle, making handling, transport, and storage easier for the end customer.
The ForStack, our bale accumulator, was especially appealing to operations dealing with high workloads or narrow weather windows. Many visitors agreed that moving from a telescopic handler to a system like the Forstack could make the entire process faster, more efficient, and more comfortable for the operator. Seeing how it keeps up with multiple balers and leaves bales neatly arranged in the field helped them envision a simpler, more organized way of working.
Moving forward together
Agritechnica 2025 was not only a stage to present our equipment, but also a moment to reconnect with the people we work with throughout the year. One of the highlights was meeting our dealers in person. We usually collaborate remotely, but sitting down together allowed us to speak calmly, share how their markets are evolving, and listen to the needs they see every day. These conversations, along with feedback from farmers and contractors, reaffirmed that listening is always the first step before proposing any solution.
The show left us with a very positive feeling. We met familiar faces, connected with new potential customers, and noticed interest from markets where Arcusin can continue to grow. From a commercial standpoint, it also opened new opportunities and reinforced the confidence many visitors place in our equipment and our way of working.
Looking ahead to the next season, our strategy is clear. We will strengthen long-term relationships in established markets while opening new paths in high-potential regions such as Latin America and the Middle East. At the same time, we will continue reinforcing our presence in the United States, where having our own branch allows us to support customers more closely and position Arcusin as a leading choice in bale handling. We also continue working steadily on new ideas to expand our product portfolio with solutions designed for real field needs.
